While most pretty paper-goods get us quite excited, personalised pretty paper-goods has our thrill levels rocketing off of the scale, and more so when they’re from a proudly South African company.
The brainchild of Cheryl Liebenberg and Taryn Hompes, Macaroon offers South Africans beautiful bespoke social stationery that can easily be customised online. Macaroon sees stationery as an extension of one’s personal style. A beautiful invitation creates the first impression and sets the tone for the perfect celebration. A personally wrapped gift shows care and love in its giving. A thank you note scribed on personalised stationery is stylish and intimate,says Taryn. Their products, including gifting and home organisation solutions, allow for clients to define their own personal brands. Clients are also able to combine their own photographs with Macaroon’s stunning designs to create truly unique items.
The bespoke stationery industry is taking off in a big way in South Africa and Macaroon’s innovative and advanced technology has them at the helm of this space. “Our clients love the fact that they can browse our designs online, day and night, play with the look and feel of them, and see how their photos look in various templates. We are also unique in that most of our products use photographs on them, which most of our competitors do not,” says Taryn.
Macaroon recognises that social media has transformed the way people connect and interact with each other. “With social media having become a way of life for most, transforming people from content consumers to content producers, Macaroon has made web integration a top priority allowing our users full integration with their Facebook profiles when using Macaroon on-line. This feature means that our clients’ Facebook albums are highly accessible when personalising their Macaroon products; and that their personalised social stationery can be published for wider consumption,” says Taryn. “Better still, if you want to surprise a friend with a Macaroon gift and are permitted to view their Facebook albums, this integration allows you to use their photos when customising your gift to them.”
Macaroon products can be used in a variety of ways. “Many clients use gorgeous old black and white photographs from years-gone-by, or their own children’s art scanned and used in our gift stickers and tags. Corporates have used our products as personalised corporate gifts. In these high tech times of email and cell phones, it really is important to remind ourselves of the value of the handwritten note and of personal communication and etiquette. I think our clients enjoy the return to old fashioned traditional values but with the high tech edge that they get through Macaroon,” she says. Naqiyah often uses their personalised Art & Craft stickers to add a special touch to a package of edible gifts or on children’s presents.
We are thrilled to announce that Macaroon is offering two truly fabulous giveaways, each valued at R600, to two participants at our Durban Living The Lifestyle Workshops in September.
The lucky recipient on each day of the workshop will receive a Macaroon voucher for a personalised journal with free delivery. The voucher package will also include a Macaroon mini tape-dispenser and a generic set of Macaroon tags and beautiful ribbon.